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NEW QUESTION # 72
NTO wants to import files at certain standard times, but occasionally a file will be dropped on a Friday if the 30th of the month falls on a weekend.
What is the flow?
- A. A user-initiated message to send an email to customers who made a purchase daily.
- B. Triggered Import - user initiated send (not scheduled).
- C. A scheduled automation to send emails to customers who made a purchase daily.
Answer: B
Explanation:
If a question is related to automation and it mentions that a file will be available in the FTP always at a specific time, your answer will be an option with a scheduled automation. Scheduled automations are used when you know the time a file is pushed into FTP and it always runs at a scheduled time. If a question is related to automation and there is an uncertainty when the file will be pushed to FTP (ex; a day before last working day / if a date falls on a weekend, it will be available on last Friday etc.), your answer will be an option with a Triggered Automation. Triggered Automations are fired as soon as a file hits a specific location within FTP. Transfer activity is involved when file in encrypted.
NEW QUESTION # 73
A retail customer expanded their portfolio to include additional product lines in addition to their already popular offerings. They want to give subscribers the ability to unsubscribe via email from the specific subsections while still remaining on the main commercial communications audience. This option will be included in the footer attached to the unsubscribe URL and as an option on their subscription center.
Which model would meet the requirements?
- A. Publication List with Data Extensions
- B. Exclusion List with Lists
- C. Publication List with Lists
- D. Exclusion List with Data Extensions
Answer: A
NEW QUESTION # 74
A consultant explains how a sending domain differs from a customer's primary domain. The customer is evaluating their options around configuring their domain.
Which two questions should their IT team be asked?
Choose 2 answers
- A. Does their company allow delegation of subdomains to third parties?
- B. Are they able to modify their domain configuration's DNS entries?
- C. Can they provide access for Marketing Cloud to update the DNS records?
- D. Will they be able to post Marketing Cloud-provided DNS files when self-hosting?
Answer: A,B
Explanation:
To configure a sending domain in Marketing Cloud, the customer needs to delegate a subdomain to Marketing Cloud and modify their DNS entries to point to Marketing Cloud's servers. These questions will help determine if the customer has the authority and ability to do so. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_sender_authentication_package.htm&type=5
NEW QUESTION # 75
The customer has these requirements for storing engagement data in their data warehouse:
* All email open and click activity must be pulled daily from the Marketing Cloud.
* Output files must meet the specific requirements for the data warehouse.
* All the activity must be provided via FTP in one file.
Which automation workflow meets the customer requirements?
- A. Query activity to pull data view information > Extract activity of data extension > Transfer activity
- B. Extract activity of Tracking Extracts that combines data into required file > Transfer activity
- C. Extract activity of data view tables > Query activity to create the required file > Transfer activity
- D. Report activity that generates Recent Send Summary report > Report delivered directly to FTP
Answer: A
NEW QUESTION # 76
Northern Trail Outfitters wants to capture dietary preferences for Contacts who have registered for an upcoming launch event. They have created a data extension of Contacts who have registered for the event and will send them an SMS message from MobileConnect asking them to reply with their dietary preference. When Contact reply to SMS message, the response message will be inserted into a data extension using AMPscript.
Which two MobileConnect templates should be used to send the SMS message and capture the responses?
- A. Data Capture
- B. Outbound
- C. Text Response
- D. Info Capture
Answer: A,C
Explanation:
To send an SMS message and capture the responses in a data extension using AMPscript, Northern Trail Outfitters should use two MobileConnect templates: Text Response and Data Capture. Text Response is a template that allows marketers to send a text message to a mobile number and receive a reply. Data Capture is a template that allows marketers to use AMPscript to insert the reply into a data extension. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_moc_text_response.htm&type=5 https://help.salesforce.com/s/articleView?id=sf.mc_moc_data_capture.htm&type=5
NEW QUESTION # 77
Northern Trail Outfitters has purchased a new Marketing Cloud account with two dedicated IP addresses. One IP address will be used for commercial sends, while the other will be reserved for transactional messages.
Their customer base includes 1.5 million email addresses.
What should the consultant recommend?
- A. Split marketing campaigns over a number of days while migrating over smaller triggered campaigns during the warming period.
- B. Suppress sends to AOL email addresses during the first two weeks of IP warming, then resume sending to them during the third week.
- C. Focus on warming the IP address for commercial sends, because it is not necessary to warm an IP address used only for transactional sends.
- D. Send to unengaged subscribers during the first two weeks of IP warming in order to give them the opportunity to interact.
Answer: A
NEW QUESTION # 78
Northern Trail Outfitters uses separate Marketing Cloud accounts as environments for development, UAT, and production. They want to test all automations and Journeys In each environment prior to launching in production.
Which extension product should be used to speed up the migration of data extensions and Journey Builder configurations between each environment?
- A. Configuration Manager
- B. Change Sets
- C. Deployment Manager
- D. Ant Migration Tool
Answer: C
Explanation:
The Deployment Manager extension product can be used to speed up the migration of data extensions and Journey Builder configurations between each environment. The Deployment Manager allows users to create packages of Marketing Cloud assets and deploy them across different business units or accounts. The Deployment Manager supports data extensions and journeys as well as other assets such as emails, templates, automations, and content blocks. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_de_deployment_manager.htm&type=5
NEW QUESTION # 79
A customer wants to display a subscriber's first name and the date of send in its monthly newsletter, subscriber first name data is stored in data extension that won't be used in the send definition.
Which option should be in this scenario?
- A. SQL Query
- B. AMPscript
- C. Personalization strings
- D. Guide Template Language
Answer: B
NEW QUESTION # 80
A customer wants to limit the number of emails a subscriber receives to a maximum of one email every 14 days. After the 14-day period, the subscriber is eligible to receive the next message.
What should a consultant recommend to meet this criteria?
- A. Create an exclusion data extension populated with the identified subscribers.
- B. Create a suppression list populated with the identified subscribers.
- C. Query contacts from the Einstein Engagement Frequency data extension when creating the send.
- D. Import the identified subscribers into a list when creating the send.
Answer: C
Explanation:
Querying contacts from the Einstein Engagement Frequency data extension when creating the send can be used to limit the number of emails a subscriber receives to a maximum of one email every 14 days. The Einstein Engagement Frequency data extension contains information about how often each subscriber engages with emails and what is their optimal send frequency. By filtering the data extension based on the optimal send frequency, the send can exclude subscribers who have already received an email within the last 14 days. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_as_data_view_einstein_engagement_frequency.htm&type=5
NEW QUESTION # 81
An entertainment customer has added a new business unit for one of its record labels. It has also purchased a Sender Authentication Package (SAP) and owns the branded domain.
What is necessary to complete SAP setup?
- A. Delegate a specific subdomain to the Marketing Cloud name servers.
- B. Route the domain through an IP address unique to the business unit.
- C. Configure link wrapping to redirect to the business unit's subdomain.
- D. Configure custom Reply Mail Management for the business unit's subdomain.
Answer: D
NEW QUESTION # 82
Northern Trail Outfitters wants to send an email to one million contacts in Sales Cloud. The criteria to segment contacts include using 10+ fields to segment.
Which process should the consultant utilize for a reliable send method?
- A. Import Salesforce Report through an import activity to a Salesforce Data Extension, then send to data extension using Email Studio email send
- B. Assign the one million contacts from the report to a Salesforce campaign, and use a Single Step journey with Salesforce Campaign as an entry event
- C. Query Synchronized Data Extensions using a query activity to a Salesforce Data Extension, then send via Email Studio Send Flow
- D. Send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow
Answer: A
Explanation:
To send an email to one million contacts in Sales Cloud using 10+ fields to segment contacts, Northern Trail Outfitters should send to a Salesforce Report from Marketing Cloud using Email Studio Send Flow. Sending to a Salesforce Report allows marketers to use existing reports in Sales Cloud as target audiences in Marketing Cloud without importing or syncing data. Using Email Studio Send Flow allows marketers to select an audience, an email message, and other options for sending an email campaign. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_co_send_flow.htm&type=5
NEW QUESTION # 83
A customer wants to integrate a new dataset with pre-existing contacts. This data will be updated via separate data feeds from the main contact information.
What data model configuration should be recommended'
- A. Create a new data extension and link it to the other data extensions.
- B. Create new Salesforce data extension and link it to the other data extensions.
- C. Create a new data extension and link It as a new population.
- D. Create additional attribute fields in the main contact data extension.
Answer: A
NEW QUESTION # 84
A customer has a business requirement to exclude email addresses of certain contacts In their loyalty program from the sends with several sender profiles. These contacts are dynamically Identified with the help of the SQL query on a daily basis.
What solution should be recommended to automate exclusion of the Identified email addresses from all future sends that use specific sender profiles'
- A. Publication list
- B. Exclusion data extension
- C. Suppression list
- D. Auto-suppression list
Answer: D
Explanation:
To automate exclusion of identified email addresses from all future sends that use specific sender profiles, Northern Trail Outfitters should use an auto-suppression list. An auto-suppression list is a tool that allows marketers to exclude subscribers from email sends based on their email address and sender profile. The email addresses can be added to the auto-suppression list using a SQL query or an import activity. Reference: https://help.salesforce.com/s/articleView?id=sf.mc_es_create_an_auto_suppression_list.htm&type=5
NEW QUESTION # 85
What is a correct statement about a database of record? Choose 2 answers
- A. A database of record is any database containing subscriber data.
- B. A database of record is a system in which a subscriber's status is maintained
- C. A database of record is a centralized storage repository of data about objects or people.
- D. A database of record is a data structure in which multiple opt-in statuses can be stored for a subscriber.
Answer: B,C
NEW QUESTION # 86
Northern Trail Outfitters recently purchased Marketing Cloud to start running cross-channel campaigns. They are looking for guidance on which value to use as the subscriber key.
Which two options should the consultant recommend? (Choose 2 answers)
- A. Email
- B. Loyalty Program Number
- C. CRM ID
- D. Mobile Device ID
Answer: A,C
NEW QUESTION # 87
A customer wants to import the previous 10 years of customer purchase data in their Marketing Cloud account. Through discovery, it is determined there are over
200 million records they plan to upload vis the REST API, and this volume will continue to grow as the current purchase data is added.
Which two questions should be asked for further discovery?
Choose 2 answers
- A. Why do they require 10 years of historical data in Marketing Cloud?
- B. What time of day are the API calls made?
- C. Does their License include the Large Data Extensions feature?
- D. How many API calls are expected to be mace at the peak hourly rate?
Answer: A,C
Explanation:
The key questions to ask in this scenario are about the necessity of importing such a vast amount of historical data and whether the customer's license includes the Large Data Extensions feature. Understanding the customer's need for 10 years of historical data helps assess the relevance and potential performance implications for the Marketing Cloud environment. Additionally, knowing if the customer has the Large Data Extensions feature is crucial as it affects the capability to handle the significant volume of records efficiently. Reference: Salesforce Marketing Cloud Data Management documentation, Large Data Extensions feature specifications
NEW QUESTION # 88
Northern Trail Outfitters wants to automate a weekly SMS message to be sent to anyone who has a birthday that week. They have created the Outbound Message in MobileConnect and have a Filtered List created for every contact who provided birth date information.
Which activities would Marketing Cloud use to automate this campaign?
- A. Refresh Mobile Filtered List and Send SMS
- B. Refresh Mobile Filtered List and Outbound Send
- C. Import Mobile Contacts and Send SMS
- D. Import Mobile Contacts and Outbound Send
Answer: A
NEW QUESTION # 89
A company collects subscriptions on its website. It does the following:
* Compiles that subscription list in a database in the website Content Management System (CMS).
* Posts this encrypted list to Marketing Cloud nightly at 11 p.m.
* Uses Marketing Cloud as the database of record.
* Sends up to five emails a week based on subscriber engagement with prior sends.
Which automation sequence (excluding waits) should cover these requirements?
- A. File Transfer, Import, Measures, Sends
- B. File Transfer, Query, Measures, Sends
- C. File Transfer, Data Extract, Filters, Sends
- D. File Transfer, Import, Query, Sends
Answer: D
NEW QUESTION # 90
Northern Trail Outfitters (NTO) uses Marketing Cloud to connect with its individual consumers, retailers and wholesale buyers, and its corporate apparel customers. Marketing Cloud is currently configured with data extensions containing Store, Order, Product, and Contact information. NTO is in the process of implementing Data Designer and linking its data extensions.
How should consumers, retailers, and wholesale buyers be defined in Data Designer?
- A. One-to-Many Relationship
- B. Population
- C. Many-to-Many Relationship
- D. One-to-One Relationship
Answer: D
NEW QUESTION # 91
Northern Trail Outfitters (NTO) is running a campaign for a brand new type of footwear inside Journey Builder. The entry event: Prevents contacts from entering the journey if "shoes" is not selected in their preferences.
Is based on a data extension which has Email Address as Primary Key.
A few weeks after launching the campaign, NTO's data analyst noticed a reduced email volume and that some contacts inside the data extension updated their preferences after the launch of the campaign. Even with the entry event being triggered every day, those contacts are not receiving the welcome emails.
What could be the reason?
- A. The entry event is triggered too often.
- B. Their account has deliverability issues.
- C. The preference center is too precise.
- D. The contact fell below the High Water Mark.
Answer: D
NEW QUESTION # 92
Northern Trail Outfitters wants to query Marketing Cloud for send data across SMS, Push, and email.
What would a consultant recommend?
- A. Send Logs
- B. Contact History
- C. _Send Data Views
- D. Tracking Extracts
Answer: A
NEW QUESTION # 93
A customer will provide a single daily file on the Marketing Cloud SFTP at 3 a.m. and needs an alert if the file is NOT present on time. The file needs to be:
*Imported iota a staging data extension.
*Separated into two different data extensions.
Which automation should meet these requirements?
- A. Scheduled Starting Source: Data Extract > Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- B. File Drop Starting Source: File Transfer Activity > Import File Activity > Filter Activity > SQL Query Activity 1
- C. File Drop Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
- D. Scheduled Starting Source: Import File Activity > SQL Query Activity 1 > SQL Query Activity 2
Answer: C
NEW QUESTION # 94
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