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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

1. Northern Trail Outfitters (NTO) has rolled out changes to the OTS CTA button color.
Where should NTO be able to see if there has been a lift in the overall likelihood to click?

A) Einstein Engagement Scoring
B) Einstein Engagement Frequency
C) Einstein Messaging Insights

2. A marketing manager has created a global template at the top level to control branding standards and make updates easy. The template needs to be used company-wide across all business units.
How should the manager configure the template once it's moved to the shared folder to ensure it remains on-brand?

A) Select the Edit Globally permission option.
B) Select the View and Send permission option.
C) Make a copy in each business unit to allow local edits.

3. When building an email audience, a marketer first runs a query to update a data extension referenced in the audience query.
Which configuration should be used to ensure the exclusion is updated before the audience query runs?

A) Place the audience SQL Query Activity below the exclusion SQL Query Activity.
B) In the step with the two SQL activities, place a wait step between them.
C) Place the audience SQL Query Activity in a step after the exclusion SQL Query Activity.

4. A customer uses the Salesforce Contact object as a synchronized data source. They have started to sync custom fields for further segmentation.
Which first step should the customer take to ensure the new fields are available to segment on?

A) Edit the fields in the synchronized data source.
B) Create a data filter that includes the new fields.
C) Create a new data extension with the new fields.

5. Northern Trail Outfitters is looking at solutions that provide warnings/advice automatically about Email Sends using Artificial Intelligence.
Which standard tool best does this?

A) Einstein Copy Insights
B) Einstein Email Recommendations
C) Einstein Messaging Insights

Solutions: