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Salesforce EEB-101 Exam Syllabus Topics:

Salesforce Essentials for Marketing Cloud Email Marketers Sample Questions:

Question 1

Northern Trail Outfitters wants to report on subscribers who did not receive emails that were included in the sending audience.
Which tool should provide a list of subscribers who didn't receive the expected emails?

A. Not Sent Tracking Extract
B. _sent Dataview
C. 'Subscribers Not Sent To* report

Question 2

Northern Trail Outfitters (NTO) released a clever promotional video that went viral.
Subsequently, the company acquired a large number of email leads at the last trade show.
NTO wants to send a welcome email with a coupon directing recipients to its website.
Which configuration should help with limiting a spike in volume to the website?

A. Web Collect Sign-Up Form
B. Sender Authentication Package
C. Send Throttle

Question 3

Within Datorama reports for Marketing Cloud, a marketer would like to create new set of report for the organization that are custom and not available within the perconfigured reports.
What should be created to achieve this?

A. A Dimension
B. A collection
C. A Dashboard

Question 4

Northern Trail Outfitters wants to organize its assets so images can be easily searched by tags in Content Builder. However, most images have multiple tags that could be applied, which makes it more difficult to filter to a manageable number of results.
How should the number of tags selected for an asset be minimized while still providing the necessary granularity?

A. Use nested tags to create hierarchies.
B. Make the Customer Key more descriptive.
C. Leverage Einstein for content tagging.

Question 5

Northern Trail Outfitters wants to ensure a group of subscribers never receive a promotional email.
Which configuration ensure these subscribers do NOT receive these emails?

A. Configure Auto-Suppression list for the Commercial classification.
B. Add subscribers to the Account opt-out list.
C. Add an Auto-Suppression list to the default sender profile.

Solutions: