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Google Reporting and Analysis Exam Practice Test Sample Questions:

1. You are a Google AdWords consultant for a client. You've created a Google AdWords campaign for your client's website and you've identified 30 keywords for the campaign. You'd like to use a Google tool to help you identify additional keywords through synonyms and different spellings. What Google AdWords tool would you use?

A) Keyword Tool
B) Keyword Tool Supercharger
C) Google Analytics
D) AdWords Editor

2. You are reviewing your return on investment for your Google AdWords and you believe you need to optimize your Google AdWords to improve your ROI. Which of the following strategies can best help your ROI?

A) Reduce the cost of your ads by improving the quality score.
B) Use keywords in your ad title and text.
C) Create keywords for unadvertised parts of your website.
D) Use the Google Content Network.

3. Jeff is reviewing his Google Analytics performance as seen in the figure below. If Jeff wants to create a chart that depicts new visitors only, what steps would he follow?

A) From the Advanced Segments drop-down menu, he would choose New Visitors and click Ap ply.
B) From the chart's drop-down menu, he would choose New Visitors and click Apply.
C) From the Overview fly-out menu, he would choose New Visitors and click Apply.
D) From the Pageviews drop-down menu, he would choose New Visitors and click Apply.

4. Holly is the webmaster for her company's website and she would like to install and configure Google Analytics. She has configured her website for the Google Analytics code but is uncertain on what pages she should install the tracking code. Where does Holly need to install the Google Analytics code ga.js in her website?

A) On her index page
B) On her home page
C) On every page of her website
D) On her Google Analytics destination URL

5. Mark is configured Google Analytics for his blog. Mark does not sell any products on his blog as he uses it to market his public speaking business. Mark would, however, like to assign a dollar value for customers that complete the 'contact me' field on his website to track return on investment for the marketing he has done to bring people to the site. If Mark considers each lead worth $50 what field in the configuration of the goals in Google Analytics would Mark add the $50 value to?

A) Mark does not have an e-commerce enabled website but he can enter 25 in the "goal completion" field and know the points are actually $25 towards his ROI.
B) Mark can enter 2500 in the 'metric goal' field in the Google Analytics configuration and then choose "dollars" in the currency value.
C) Mark does not have an e-commerce enabled website he would not be able to track dollar amounts through Google Analytics.
D) Mark can simply enter $25 in the 'goal value' field in the Google Analytics configuration of the goal he has created for the 'contact me' form on his website.

Solutions: