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Google Display Exam Practice Test Sample Questions:

1. Chris has enrolled in the Google Content Network and he's using the cost-per-click bidding approach. He's also decided to use the conversion tracking code for his website to see how his conversions are performing. Of the following, where should Chris place the conversion code in his website?

A) Between the <body> tags
B) Footer
C) Header
D) The conversion code goes into the ad code, not the website code.

2. Google has some very specific recommendations for planning a display campaign. According to Google, what is the top recommendation for planning an effective display campaign?

A) Create your custom display ad.
B) Find your target audience.
C) Set your bids and budget.
D) Identify your goals.

3. Which of the following is NOT an Ad format available through self-managed AdWords accounts?

A) Text Ads
B) Image Ads
C) Mobile Ads
D) Display Ads

4. Your customer wants you to create a Google AdWords report that will show them how many times the ads were shown and the actual cost-per-click rate. What type of report can you create for the client?

A) CTR report
B) Statistical report
C) Impression report
D) Conversion reporting

5. Cara wants to include her advertisements on YouTube. You've told her that she can use the
auction-based model using Google AdWords to get her advertisements on YouTube. What other model can Cara use to get her advertisements on YouTube?

A) Placement sales directly through Google Content Network selection
B) Reservation-based model where placements are purchased directly through YouTube ad sa les
C) CPM sales and video ad sales
D) Performance-driven campaigns with CPC or CPM sales

Solutions: