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Salesforce Certified Marketing Cloud Account Engagement Specialist Sample Questions:

1. What feature In Salesforce can be enabled to show landing page engagement data on a Salesforce Campaign page layout?

A) Marketing Cloud Account Engagement Activities Visualforce page
B) Advanced Dynamic Content
C) Engagement History
D) B2B Marketing Analytics

2. What type of fields are not supported by the Marketing Cloud Account Engagement sync?

A) Number fields
B) Text Area (rich) fields
C) Geolocation fields
D) Record Type fields
E) Formula fields

3. How can an action be applied to a prospect who views a specific page of a website?

A) Through completion actions
B) Through automation rules
C) None of the above
D) Through page actions
E) Through scoring

4. A marketing user would like to send out a new whitepaper to their prospects and track who opens the PDF.
What Is the recommended way to accomplish this?

A) Upload the whitepaper PDF as a content block and attach It to the email.
B) Upload the whitepaper PDF as a content file and attach it to the email.
C) Upload the whitepaper PDF as a content block and link to It In the body of the email.
D) Upload the whitepaper PDF as a content file and link to it in the body of the email.

5. Which three triggers could be used to define a prospects path in an engagement studio program?
Choose 3 answers

A) Prospect grade
B) File download
C) Email open
D) Custom redirect click
E) List membership

Solutions: