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Salesforce Certified Marketing Cloud Engagement Administrator Sample Questions:

1. Northern Trail Outfitters (NTO) has a requirement to create a distinction between marketing and transactional emails in terms of From Name and IP Address for reputation purposes.
Which two actions should NTO take in order to create Send Classifications?
Choose 2 answers

A) Define custom Reply Mail Management.
B) Define a Subscriber -specific From Name.
C) Define a Sender Profile.
D) Define a Delivery Profile.

2. Northern Trail Outfitters is migrating from a small, in-house email solution to Marketing Cloud.
What should the Marketing Cloud admin consider when sending from the new IP Address?

A) Building desirable sending history and data will be variable based on list size and engagement.
B) Sending in large volumes will alert ISPs the new IP Address is now in use.
C) The IP address is on reserve, is already in use, and has an email sending history.
D) Migration of larger marketing campaigns is necessary prior to bringing on smaller, triggered campaigns.

3. What is Setup Assistant?

A) A dashboard containing key metrics for the business unit
B) Support service allowing the outsourcing of repetitive admin tasks
C) A prioritized account configuration checklist
D) A search within Help and Training limited to configuration documents

4. Which three considerations should be made when setting up Distributed Marketing?
Choose 3 answers

A) Default options can be set up for the greeting in the email.
B) A journey can be connected to one or more Campaigns.
C) Business users can select any email at the time of sending.
D) Messages can be sent to Contacts, Leads, and Person Accounts.
E) The DM administrator Profile is required to access Distributed Marketing.

5. Marketing Cloud admin is asked to determine the total number of emails sent across all of their business units in the last calendar year Where would the admin retrieve this information?

A) Contact Builder > All Contacts > Email
B) Analytics Builder > Reports > Email Send Report
C) Studio > Email > Subscribers > All Subscribers
D) Email Studio > Email > Tracking > Sends

Solutions: