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Oracle Marketing Cloud Data Management Platform 2019 Implementation Essentials Sample Questions:

1. Which two are attributes of third-party data? (Choose two.)

A) Free to use for activation, targeting, and analytics
B) Often billed directly by the media partner
C) Can be confirmed from multiple outside sources
D) Offered on a private marketplace, via direct sales to marketers

2. Which option will help your client identify which categories get the most data?

A) Request an Inventory Report from their account manager.
B) Generate the Site Hits Report.
C) Remove or hide unused categories.
D) Review the cookie inventory.
E) Enable taxonomy permissioning.

3. Identify the reason that Media Click tags must be customized for every media creative when implementing Creative Tagging for Media Audience Analytics.

A) The DoubleClick Campaign Manager macros are different for every creative.
B) The Advertiser ID and Placement ID must be hardcoded into every Media Click tag.
C) The BlueKai Site ID is different for every Media Click tag.
D) The click-through URL must be added to the Media Click tag.

4. Your customer wants to ingest mobile device ID data into the DMP. Identify the two DMP data ingestion methods that will enable them to do this. (Choose two.)

A) Image pixel
B) Mobile direct ingest
C) User data API
D) Asynchronous javascript tag

5. How do you validate that you can use your developer keys to send authenticated message requests to the web services?

A) Use the ID Segment API
B) Use the Ping API
C) Use the ID Types REST API
D) Use the Audience Grant API

Solutions: