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Introduction to MB-220: Microsoft Dynamics 365 Marketing Exam

Microsoft MB-220 Exam is a certification exam that is conducted by Microsoft to validates candidate knowledge and skills of marketing principles and industry methodologies and best practices.

As a Microsoft Dynamics 365 Marketing expert, you are in charge of building brand awareness and responsible for configuring and expanding the core marketing application to include email marketing, setup, leads nurturing with personalized experiences, interactive customer journeys, LinkedIn integration, Landing Pages, Events, Voice of the Customer, segmentation and scoring, and maintaining General Data Protection Regulation(GDPR) compliance. This exam checks competency level on topics such as creating and managing marketing forms and pages, manage webinars. After passing this exam, candidates get a certificate from Microsoft that helps them to demonstrate their proficiency in Dynamics 365 Marketing

For more info read reference:

Microsoft learning site

Reference: https://www.microsoft.com/en-us/learning/exam-mb-220.aspx

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What Are Specifications of Associated Certification?

Test MB-220 is related to a job-role-based certification, the Microsoft Certified: Dynamics 365 Marketing Functional Consultant Associate. The certificate allows an earner to gain intermediate expertise on concepts like marketing application configuration, managing segments and lists, creating & managing marketing emails, and many others that are part of the day-to-day operations of a consultant or developer. By explaining every bit of Dynamics 365 model-driven applications and data-modeling principles, it makes the certification holder capable to perform the key operations perfectly.

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What is the duration, language, and format of MB-220: Microsoft Dynamics 365 Marketing Exam

  • Passing Score 700 / 1000
  • Type of Questions: This test format is multiple choice.
  • Length of Examination: 45 mins
  • Number of Questions: 40 - 60 (Since Microsoft does not publish this information, the number of exam questions may change without notice.)
  • language: English

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Microsoft MB-220 Exam Syllabus Topics:

SectionObjectives
Topic 1: Configure Microsoft Dynamics 365 Marketing- Set up marketing application settings
  • 1. Configure business units and organizational settings
    • 2. Configure marketing email and domains
      - Manage security and permissions
      • 1. Configure user access for marketing features
        • 2. Assign security roles
          Topic 2: Manage events and leads- Lead qualification and scoring
          • 1. Convert and nurture leads
            • 2. Define lead scoring models
              - Event planning and execution
              • 1. Track event participation
                • 2. Configure event registration
                  Topic 3: Manage marketing information- Manage leads and contacts
                  • 1. Lead lifecycle management
                    • 2. Contact segmentation and profiling
                      - Segment customer data
                      • 1. Advanced segmentation rules
                        • 2. Static and dynamic segments
                          Topic 4: Design and manage marketing content- Create marketing emails
                          • 1. Email templates and personalization
                            • 2. A/B testing and tracking
                              - Manage customer journeys
                              • 1. Journey design and orchestration
                                • 2. Trigger-based automation
                                  Topic 5: Analyze marketing performance- Marketing analytics and insights
                                  • 1. Customer engagement metrics
                                    • 2. Dashboards and reports

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