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Google Search Advertising Advanced Exam Practice Test Sample Questions:

1. Sam has created a Google AdWords advertisement for his consignment clothing store in San
Francisco. Sam wants to make certain that his ad catches people's attention. Which of the following examples would be permissible for Google AdWords policies?

A) Newly Used Clothes!
B) Best Clothes!
C) G-o-o-d-c-l-o-t-h-e-s
D) New 2U Clothes

2. Ben has installed conversion tracking for his website. Google recommends that Ben use the Google Site Stats text block; so users on his site may accept or not accept, the conversion
tracking code. Where should Ben place the Google Site Stats text block on his site?

A) The Google Site Stats should be placed on a corner of Ben's confirmation page on his webs ite.
B) The Google Site Stats should be placed in the header information for each page on Ben's w ebsite.
C) The Google Site Stats should be placed on a corner of Ben's landing page for Google AdWords traffic on his website.
D) The Google Site Stats should be placed on a corner of Ben's sales page on his website.

3. You manage multiple accounts for Google AdWords as part of your SEO business. You have two assistants who help you manage the accounts through sub-My Client Centers. Because this part of your business has been growing, you have hired a third assistant and created a third My Client Center. What is the process of moving an account from one sub-MCC to the new sub-MCC?

A) From the top-level My Client Center, choose the name of the managed account you want to move and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
B) From the new sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved from, and then Save Changes.
C) From the sub-level My Client Center, choose the name of the managed account you want to move to the new sub-level MCC and then click Change Client Manager. Choose the sub-level MCC where the account should be moved to, and then Save Changes.
D) Accounts cannot be moved between sub-MCCs.

4. Holly has a business of selling coffee beans online. She would like to start using Google AdWords but she has a limited budget for advertising. Which one of the following keywords would likely help Holly the most, considering her limited budget?

A) Gourmet coffee beans
B) Holly should add as many keywords as possible and then use the CPM method.
C) -tea -free -samples
D) Coffee

5. Beth is new to Google AdWords and she's creating a new ad. Beth is confused about what type of keyword targeting should she be using in her ad. She wants to use the keyword Indiana corn, but wants to make certain that people are really searching for Indiana corn or something close to it. Which matching type would you recommend to Beth?

A) Broad match keyword targeting
B) Negative match keyword targeting
C) Phrase match keyword targeting
D) Exact match keyword targeting

Solutions: