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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Which Adobe CJA features support in-depth data analysis?
(Select two.)
Response:

A) Calculated Metrics Builder
B) Data View Filter Editor
C) Campaign Execution Logs
D) Profile Merge Policy Manager

2. Your marketing team wants a report on high-value customers segmented by total purchase amount. After reviewing the report, you notice that some high-value customers are missing. What should you check first?
Response:

A) Adjust the date range for the dataset.
B) Update the data source permission settings.
C) Ensure the metric filter for purchase value is correctly set.
D) Recreate the customer segment manually.

3. Which filters help refine data analysis in Adobe CJA?
(Select two.)
Response:

A) Event Filters
B) Identity Stitching Settings
C) Metric Filters
D) Campaign Delivery Rules

4. You are trying to analyze how long it takes for a customer to make an online purchase. The process from brand awareness to purchase is long (taking multiple days and site visits) and for most customers, they visit your company site from multiple channels before purchasing.
However, you have already analyzed the funnel from first touch to conversion. Instead, you would like to analyze the period between the customer's final site arrival and the purchase.
Which of dimension would be used in the lookback window of an attribution model to answer this question?
Response:

A) Conversion Time
B) Person
C) Session
D) Custom Time

5. Your manager wants to see which campaigns drove the most revenue. You create a calculated metric showing total revenue by campaign. However, the results show incorrect totals. After investigation, you discover that campaign events were not mapped. What should you do next?
Response:

A) Apply a fallback metric for revenue tracking.
B) Recreate the calculated metric using campaign event types.
C) Map the correct campaign events to the revenue metric.
D) Enable cross-channel campaign tracking.

Solutions: