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Salesforce AP-216 Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Administration and Governance | 20% | - Understand compliance and security considerations - Implement data governance policies - Manage integrations with Marketing Cloud - Monitor system health and troubleshooting - Configure system settings and preferences - Manage user roles and permissions |
| Reporting and Analytics | 12% | - Analyze campaign performance metrics - Create and customize reports - Navigate and use the Reports dashboard - Interpret engagement and conversion data |
| Overview and Key Concepts | 12% | - Explain the difference between Real-Time and Batch modes - Identify use cases for Marketing Cloud Personalization - Describe the platform architecture and components - Define Marketing Cloud Personalization |
| Implementation and Configuration | 16% | - Configure campaign areas and zones - Set up and configure the Web Media Manager - Configure user and visitor authentication - Set up data collection and event processing - Implement JavaScript beacon and tag management |
| Campaigns and Experiences | 24% | - Configure audience targeting and segmentation - Implement decision logic and rules - Create and test campaign variations - Build experiences using drag-and-drop editor - Create and manage campaigns - Set up triggers and response handling |
| Audience Management | 16% | - Configure dynamic audience membership - Implement catalog-based recommendations - Build audience criteria and filters - Create and manage segments - Use profile attributes and engagement scoring |
Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:
A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?
- A. Leverage service cloud to inform IS in real-time
- B. The agent uses a customized next best offer widget powered by the interaction studio connector
- C. Manually sync data from Interaction studio to service cloud
- D. Use machine learning to serve product/ content recommendations in email sent by your ESP
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
Which data feed integrates external system data into a user's profile leveraging identity attributes?
- A. Catalog Feed
- B. Identity Feed
- C. Interaction Feed
- D. User Feed
Correct Answer: D 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
Which global template do you select and customize to provide product recommendations on the homepage?
- A. Einstein Content Recommendations
- B. InfoBar with CTA
- C. Banner with CTA
- D. Einstein Product Recommendations
Correct Answer: D 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
Which data feed integrates purchase data into a profile in interaction studio?
- A. Conversion feed
- B. Transaction feed
- C. Interaction feed
- D. Catalog feed
Correct Answer: B 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
What three features are used to support mobile web personalization?
- A. Mobile SDK
- B. Mobile Data Campaign
- C. Templates
- D. Web SDK
- E. SiteMap
Correct Answer: C,D,E 🗳️
Explanation: Only visible for NewPassLeader members. You can sign-up / login (it's free).
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