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Quick guide if you don't have time to read whole the page
The Salesforce Marketing Cloud developer program is designed for developers who have practical experience in Marketing Cloud development. The Candidate has hands-on experience in the administration and configuration of the Marketing Cloud Email application, as demonstrated by passing the Salesforce Certified Email Marketing Specialist exam. These credentials are intended for the Marketing Cloud developer who has experience in the development of dynamic and personalized marketing resources, such as e-mail, landing pages and forms with HTML, CSS and AMPscript. The Salesforce Certified Marketing Cloud developer is also an SQL expert and has experience in using the Marketing Cloud APIs.
Marketing Cloud Developer Certification Exam formate below
- Format: Multiple choices, multiple answers
- Language: English
- Number of Questions: 60
- Passing score: 63%
- Length of Examination: 105 minutes
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Marketing Cloud Developer Exam Reference
Reference: https://trailheadacademy.salesforce.com/certificate/exam-mce-dev---MCE-Dev-201
Salesforce Marketing-Cloud-Developer Exam Syllabus Topics:
| Section | Weight | Objectives |
|---|---|---|
| Topic 1: Data Modeling | 16% | - Define contact data structure and contact key - Implement data import and export processes - Utilize Data Views for data access - Implement data relationships (one-to-one, one-to-many) - Design and implement data models using Data Extensions |
| Topic 2: Platform Architecture | 15% | - Implement triggered send architectures - Design solutions using Journey Builder - Build automations in Automation Studio - Configure and use Query Activities - Create and manage CloudPages |
| Topic 3: Security and Data Governance | 12% | - Manage API key security and OAuth flows - Implement role-based access controls - Configure data privacy and compliance settings - Apply data retention policies |
| Topic 4: Contact Handling | 14% | - Manage contact attributes and data - Handle contact identity resolution - Use contact model concepts effectively - Implement contact segmentation and filtering |
| Topic 5: AMPscript and Server-Side JavaScript | 23% | - Write Server-Side JavaScript for custom functionality - Write AMPscript for email content personalization - Use AMPscript functions for data manipulation - Debug and troubleshoot AMPscript and SSJS code - Implement AMPscript in email, CloudPages, and landing pages |
| Topic 6: Marketing Cloud APIs | 20% | - Create and manage API integrations - Implement API authentication methods - Work with API endpoints for data operations - Utilize REST and SOAP APIs for integrations |
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