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Salesforce AP-214 Exam Syllabus Topics:

Salesforce Marketing Cloud Advanced Cross Channel Accredited Professional Sample Questions:

1. Benefit of IS(advanced real-time personalization across various channel, unified customer profile) ----

A) Listen, Understand , Act
B) Understand, decide act

2. How does the Wait by Duration activity in Journey Builder work?

A) It will cause an automation to wait for a specific duration or until a specific time before performing the next step. You can include one or multiple wait activities in a single automation
B) It is based on the wait period. From the point of contact reaching this activity, the platform will calculate the difference between the current point in time and the end of the wait period
C) It holds contacts until the day and time you configure. After the wait expires, the contact immediately proceeds to the next activity.
D) It holds contacts until the day and time value stored in a contact's datebased attribute that you select. If the specified day and time passes before the contact reaches the wait activity, or if there's no attribute value for a contact, the contact immediately proceeds to the next activity,

3. How often are Einstein Engagement Scores updated?

A) Every hour
B) Every day for mobile, every week for email.
C) Every day for email, every week for mobile.
D) Every day

4. Where can you see ad details for facebook ad campaign. Both advertising campaigns and journey builder)

A) On the facebook ad channel
B) Journey builder

5. What Einstein functionality makes predictions for email only?

A) Einstein Engagement Frequency
B) Send Time Optimization
C) Einstein Copy Insights
D) Einstein Scoring

Solutions: