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GCCC SCMP Exam Syllabus Topics:

GCCC Strategic Communication Management Professional Sample Questions:

1. A communication manager is planning to lead a communication project team that needs to achieve fast results. Before initiating the project, in what area should the communication manager seek out the input of project stakeholders?

A) Business objective
B) Planning process
C) Communication tactics
D) Communication strategy

2. A mid-size organization of about 10,000 employees is looking to revamp how they conduct internal communication. The employees are spread out in many different cities and approximately 70% of them do not work at a desk with a computer. Which of the following would NOT be recommended as an initial step to take in developing a business case proposing a new direction for internal communication?

A) Conduct internal focus groups and/or surveys with employees to understand their challenges and preferences for receiving and responding to company information.
B) Evaluate the latest tools and technologies available to support internal communication.
C) Define the differences among employees when it comes to demographics, communication preferences, technology, and work environment.
D) Have a series of one-on-one conversations with other communication executives in companies of similar size and challenges.

3. Which of the following is traditionally developed during an organization's strategic planning process?

A) Mission, goals, objectives, strategies, and tactics
B) Programs, markets, targets, products, and features
C) Product, packaging, placement, variety, and price
D) Values, purpose, priorities, systems, and tasks

4. What is the MOST effective method of reputation risk management?

A) Scenario planning
B) Honesty and candor
C) Communication transparency
D) Establishing partnerships

5. In evaluating the success of a media skills coaching and training program for executives in the organization, which of the following should NOT be the expected outcome?

A) Confidence is enhanced.
B) Consistently positive media coverage.
C) Better media relationships.
D) They understand what to say and when.

Solutions: