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Facebook Certified Community Manager Sample Questions:

1. A new member joins a local group for mothers. The group has strict guidelines, including ''No buy, sell, or swap posts allowed''. The new member creates a post that she has used baby clothes for sale.
What should the community manager do first?

A) Post a welcome post including a link to the guidelines.
B) Post a reminder of the guidelines to the whole group.
C) Approve the post but tag the member on the guidelines.
D) Decline the post and provide the member with feedback.

2. A local museum is opening a new exhibition. The museum director asks the community manager to use social media to generate excitement for the new exhibition. The community manager runs an organic campaign on Facebook through a mix of influencer posts, visitor testimonials and press quotes.
Which approach should the community manager use to measure how well received the exhibition was?

A) Determine the sentiment by scanning positive and negative comments
B) Record the total number of campaign comments through native insights
C) Analyze the reach of exhibition-related posts through Ads Manager
D) Measure the engagement rate on the influencers' posts

3. A community manager for an automotive brand has been asked to engage younger audiences on the brand's social channels.
The community manager has collected the following market research about social media usage:
Young audiences are 90% more likely to follow brand accounts on all networks
Young audiences are 25% more likely to engage with video content
Young audiences are 75% more likely to ignore paid ads on all networks
Young audiences are 82% more likely to comment on influencer posts on Instagram Young audiences are 15% more likely to recommend a brand they follow to a friend
Which initial strategy should the community manager share with leadership to grow the brand's younger audiences?

A) Increase community moderation on all platforms
B) Increase influencer content across all platforms
C) Increase paid spend targeting young audiences on all platforms
D) Increase video content across all platforms

4. The community manager of a small business group joins a Facebook networking group as a member and leaves responses on multiple posts.
The community manager's comments negatively compare the management styles of both groups, which goes against the rules of the networking group.
The community manager of the networking group wants to reinforce to the whole community that every group has its own rules and culture.
Which two actions should the community manager of the networking group take? (Choose 2)

A) Remove the member from the group
B) Repost a group rule and mute them for seven days
C) Reply to the member's comment and tag them in the rule post
D) Delete the member's comments and mute them for seven days

5. Members in a group for software users are submitting posts that recommend competitor products. This goes against a group rule that prohibits mentioning competitors in posts or comments. Post approval for the community is turned on.
Which two actions should the community manager take? (Choose 2)

A) Create a poll in the community to ask whether new guiding principles should be introduced
B) Ask the members who go against group rules to explain themselves in the comments
C) Use the decline with feedback tool to remind people of the group rules they have violated
D) Create and schedule content to reinforce the guiding principles of the community

Solutions: