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Adobe Customer Journey Analytics Business Practitioner Professional Sample Questions:

1. Your marketing team needs weekly sales performance reports segmented by product categories. After configuring the report schedule, the team reports that the files they receive are unreadable. Upon investigation, you find that the export format was incorrectly set. What should you do next?
Response:

A) Recreate the report with new data filters.
B) Change the export format to a compatible file type like CSV or Excel.
C) Increase report delivery frequency to daily.
D) Enable calculated metrics in the report.

2. Assume the following scenario: On April 10, a visitor arrives to your site from a link on a social media post, adds 3 items to their cart, then leaves.</li><li>On April 14, the same visitor receives an email reminding them about their items in cart. The visitor clicks the link in the email directing them to your site, visits 2 other sites to see if they can find similar products, then leaves your site without purchasing. On April 16, the same visitor receives an SMS text that 2 of the items in their cart have gone on a sale for 15% off, linking them to their cart. The visitor clicks the link in the SMS text and purchases their cart for a total of $240.
Which attribution model should you use if you need to equally credit each channel $80 for the visitor's purchase?
Response:

A) Linear attribution model with a session lookback window
B) Participation attribution model with a person lookback window
C) Linear attribution model with a person lookback window
D) Last touch attribution model with a session lookback window

3. Which Adobe Customer Journey Analytics (CJA) component should be used to calculate average revenue per user (ARPU) from a dataset?
Response:

A) Metric Builder
B) Calculated Metric
C) Data View Filter
D) Custom Event Tracker

4. Which features should be enabled to ensure secure report sharing with external stakeholders in Adobe CJA?
(Select two.)
Response:

A) Apply Data Encryption Rules
B) Activate Scheduled Exports
C) Enable Profile Merge Policies
D) Enable Access Permissions

5. Which component should be used to show customer engagement across different marketing channels?
Response:

A) Flow Visualization
B) Engagement Tracker
C) Data View Manager
D) Segment Overlap Report

Solutions: