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Salesforce AP-216 Exam Syllabus Topics:

Salesforce Marketing Cloud Personalization Accredited Professional Sample Questions:

1. A customer service representative for a bank is on the phone with a prospect and wants to promote the next best offer based on digital behaviour. How would they accomplish this in service cloud?

A) Leverage service cloud to inform IS in real-time
B) The agent uses a customized next best offer widget powered by the interaction studio connector
C) Manually sync data from Interaction studio to service cloud
D) Use machine learning to serve product/ content recommendations in email sent by your ESP

2. Which data feed integrates external system data into a user's profile leveraging identity attributes?

A) Catalog Feed
B) Identity Feed
C) Interaction Feed
D) User Feed

3. Which global template do you select and customize to provide product recommendations on the homepage?

A) Einstein Content Recommendations
B) InfoBar with CTA
C) Banner with CTA
D) Einstein Product Recommendations

4. Which data feed integrates purchase data into a profile in interaction studio?

A) Conversion feed
B) Transaction feed
C) Interaction feed
D) Catalog feed

5. What three features are used to support mobile web personalization?

A) Mobile SDK
B) Mobile Data Campaign
C) Templates
D) Web SDK
E) SiteMap

Solutions: